Footwear Package Suite

Lead Designer for the comprehensive L.L.Bean footwear packaging suite redesign, spanning the iconic L.L.Bean Boot, Wicked Good Slippers, and all private label footwear. Developed custom boxes and tissue paper utilizing a cohesive, product-inspired color story. Collaborated closely with internal specialists to deliver high-impact creative while successfully navigating complex vendor, legal, and manufacturing requirements to elevate the customer experience and boost brand recognition.